athome Identity
athome's Vision for a Comfortable
Life for Everyone
Life for Everyone
Introducing athome's core values and the
CI/BI that embodies our customer-first philosophy.
CI/BI that embodies our customer-first philosophy.
Signature Logo
Active Logo
We observe, discover,
and provide solutions.
and provide solutions.
By incorporating a semi-oval motif into the
basic sans-serif typeface and ending with a
'full stop,' it embodies athome's philosophy
of observing, discovering, and providing
solutions to customer inconveniences.
basic sans-serif typeface and ending with a
'full stop,' it embodies athome's philosophy
of observing, discovering, and providing
solutions to customer inconveniences.
Color System
The cobalt blue color, symbolizing correct and
bright energy, reflects athome's commitment to
innovating customer inconveniences and injustices,
providing 'Home Life Solutions' for a better life.
bright energy, reflects athome's commitment to
innovating customer inconveniences and injustices,
providing 'Home Life Solutions' for a better life.
Home Gray
RGB218 #DADADArgba(218, 218, 218, 1)
Home Black
RGB30 #1E1E1Ergba(30, 30, 30, 1)
Home Blue
R0 G41 B255 #0029FFPantone solid coated 072c
CSS rgba(0, 41, 255, 1)
Typography
To ensure that necessary information is easily
recognizable at a glance, we design by arranging
the hierarchy of typography according to the flow
of information. Different font weights can be used
depending on the situation.
recognizable at a glance, we design by arranging
the hierarchy of typography according to the flow
of information. Different font weights can be used
depending on the situation.
Montserrat
더 많은 사람들이 행복한 홈 라이프를 누릴 수 있도록
Bold더 많은 사람들이 행복한 홈 라이프를 누릴 수 있도록
SemiBold더 많은 사람들이 행복한 홈 라이프를 누릴 수 있도록
Medium더 많은 사람들이 행복한 홈 라이프를 누릴 수 있도록
Regular
pretendard
Homelife Solution Innovator
BoldHomelife Solution Innovator
SemiBoldHomelife Solution Innovator
MediumHomelife Solution Innovator
Regular
Brand Logo
