앳홈 - athome Summary

A Valuable Life Created
by Small Changes

In the early 20th century, the invention of the electric washing machine created more than three hours of freetime per day and went on to produce great value and changes beyond just temporal leisure.

The Inconveniences Still
Remaining Inside the Home

Even now, we spend up to 14 hours a day at home and use an average of over 3 hours on household chores. There are still many unresolved inconveniences in the home.

Average Time Spent at Home

(Weekdays)

20152020

12hours14hours

Trend Monitor, 'Changes in Lifestyle Patterns Due to COVID-19 and Outlook for the Post-COVID Era', June 12, 2020 (Online survey of 1,000 men and women aged 15-59 nationwide, April 24-28, 2020)

Household Chores Time by Gender

MenWomen

Daily AvgWeekdaySaturdaySunday

(+10)
56min(-22)
3hr 13min

(+9)
48min(-12)
3hr 10min

(+17)
1hr
17min(-14)
3hr 21min

(+5)
1hr
18min(-12)
3hr 18min

Trend Monitor, 'Changes in Lifestyle Patterns Due to COVID-19 and Outlook for the Post-COVID Era', June 12, 2020 (Online survey of 1,000 men and women aged 15-59 nationwide, April 24-28, 2020)

athome's Exclusive Brands
that Enhance Value

athome is a 'Home Life Solutions Company' created to address these fundamental inconveniences. Through exceptional products, we aim to alleviate the inconveniences of home life, enhancing not only convenience but also the value of our lives.

Vision and Mission

We are a company that creates solution brands.
As a brand that innovatively solves everyday problems,
we aspire to become the Global No.1 Brand Builder
loved around the world.

SLOGAN

Life Focus design, Hidden solution

Vision

Solving hidden problems through our brand.

We identify and focus on unresolved hidden problems in daily life, and solve them.
The inconvenience of single households and small spaces is addressed by Minix.
The cost, time, and location inconvenience of skincare is addressed by THOME.
The issue of protein deficiency in women is addressed by PROTEEONE.
We create brands that best identify and solve hidden problems in daily life.

Mission

Enabling people to experience complete satisfaction and joy in their daily lives.

Happiness means "feeling contentment and comfort in life."
However, when we look closely at our lives, we still find many inconveniences and dissatisfactions,
and many people are not experiencing enough happiness.
We identify and solve problems in daily life, creating changes so that
many people can experience complete satisfaction and joy in their lives.

Growth and
Future

Founded with a capital of 5 million won in 2018, athome started with a revenue of 6.2 billion won in its first year. Four years after its establishment, it achieved a revenue of 47.1 billion won, nearly eight times the initial figure. Based on the launch of various new brands, it aims for a revenue of 100 billion won in 2024.

Contact

athome is in various fields
I'm always waiting for good suggestions.